---
title: "Digital Marketing Strategy + Campaign Execution"
description: "Comprehensive marketing strategy across Google Ads, Meta, TikTok, email, organic channels"
service_id: "marketing-006"
category: "Digital Marketing"
version: "1.0"
last_updated: "2026-09-13"
pricing_range: "$697-$1,497/month + ad spend"
implementation_time: "2-4 weeks"
roi_metric: "+220% website traffic"
tags: ["marketing-strategy", "campaigns", "google-ads", "meta"]
---

# Digital Marketing Strategy + Campaign Execution

Comprehensive strategy including audience analysis, competitor positioning, and integrated campaign execution.

## Service Overview

**What's Included:**
- Audience persona development
- Competitor analysis
- Channel strategy recommendation
- Campaign creative development
- Landing page optimization (CRO)
- Email sequence design
- Analytics setup and dashboard
- Monthly performance reviews

## Strategic Stages

1. **Awareness** — Brand recognition at scale
2. **Consideration** — Compare vs. competitors
3. **Decision** — Remove objections, incentives
4. **Retention** — Email nurturing, retargeting

## Channels We Manage

- Google Ads (Search, Shopping, Display, YouTube)
- Meta (Facebook/Instagram, Stories, Reels)
- TikTok (in-feed ads, creator partnerships)
- LinkedIn (B2B, thought leadership)
- Email (sequences, drip campaigns)
- Organic (blog, social, community)

## ROI Metrics

| Metric | Value | Notes |
|--------|-------|-------|
| **Cost per Acquisition** | -45% | Through optimization |
| **ROAS** | 3:1 to 5:1 | Return on ad spend |
| **Lead Generation** | 30-80/month | Qualified leads |
| **Website Traffic** | +220% | From integrated campaigns |
| **Customer LTV** | +40% | With proper nurturing |

## Success Story: E-commerce Boutique

**Baseline:** $5K/month ad spend, $12K revenue (ROAS 2.4:1)

**Strategy:** Audience-specific targeting

**Results (4 months):** $5K/month spend, $31K revenue (ROAS 6.2:1)

## FAQ

**Q: ¿Qué incluye?**
A: Estrategia + ejecución en todos canales (ads, email, orgánico).

**Q: ¿Cuándo resultados?**
A: Mes 1 testing, mes 2 resultados iniciales, optimización continua.

**Q: ¿Online o Omnichannel?**
A: Ambas opciones. Omnichannel +50% más efectivo.

**Q: ¿Ejecución completa?**
A: Sí, from creative development a ongoing optimization.

**Q: ¿Qué métricas?**
A: ROAS, CAC, LTV, conversion rate, analytics mensuales.

**Q: ¿Presupuesto mínimo?**
A: Recomendamos $2K-$5K/mes mínimo.

**Q: ¿Costo?**
A: $697-$1,497/mes gestión + presupuesto anuncios separado.

---

**Service Status:** ✅ Active  
**Last Updated:** 2026-09-13  

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